Terry Murphy - Executive Author

The executive author of the Competitive Strength Report (CSR) is Terry Murphy, business consultant and founder of The Achievement Network, an organisation established in 1995 to develop and deliver cost-effective business improvement strategies and processes which business owners and executive leaders can immediately apply to their businesses in order to increase their profits. The Competitive Strength Report (CSR) is one of these processes. It has been widely researched and refined to offer a practical, cost-effective assessment tool for businesses to use.

Terry has over thirty years' experience in marketing and corporate management in such diverse areas as fast moving consumer goods, industrial consumables, capital goods and public, professional, and private sector service provision. As well as having spent many years at main board level in organisations, and having led a number of business turnarounds, his consultancy work has taken him into a wide range of organisations in South Africa, Australia, Pacific Basin, Japan, Europe and the USA. This experience has enabled him to take the widest view of organisational and management development needs - particularly in small to medium sized enterprises. Terry's valuable insights into the importance of inspired leadership, business sustainability, effective teamwork and people-centric approaches to managing change lie at the heart of the change and development processes which he has authored, not least of which is the Competitive Strength Report (CSR).